en
Co-funded by the European Union
Co-funded by the European Union
Location
Antigua und Barbuda
Topic
Investment Policy
Beneficiary
Antigua and Barbuda Investment Authority
Status
Completed
Year
2021
The Antigua and Barbuda Investment Authority (ABIA) is the government’s investment promotion agency for both local and foreign investors. It has asked for support from the ICR Facility to improve its approach to investment promotion with a focus on digital communication tools. The aim is to promote the country as a destination of choice for investors.
The ICR Facility supported a diagnostic review of ABIA’s investment promotion materials, analysing the status quo and providing recommendations for improvement. In addition, ABIA received hands-on training to develop effective investment promotion material. The intervention combined developing specific outputs with a capacity development approach so to ensure sustainability.
Several pieces of new content and templates were jointly developed, such as a sector brochure for investments in tourism, a sector flyer for marine services and the content for a new website. A post implementation review showed that since the end of the intervention, ABIA has developed further investment promotion materials based on the learnings from the intervention.
“The ICR Facility helped us acquire new skills, such as the analysis and the creation of profiles of our priority sectors for investors. This not only helps us promote Antigua and Barbuda as a prime investment location but also helps us inform Government policy. Since the end of the intervention, we have already started creating three new sector profiles using the skills acquired. We appreciated the ease of interaction and relaxed working environment with the ICR Facility throughout the process and the expertise of the consultants.”
– Henderson Fields, Executive Director of the Antigua and Barbuda Investment Authority
